Our Services
Branding
Businesses operate with an identity, any business, large, small or retail. A brand is a promise to customers, it gives the business an identity and an edge in the increasingly competitive market. Branding involves researching, developing and applying a distinctive feature(s) to a business so that customers can begin to develop and emotional connection to the brand and associate a brands to its products and services. A clear brand strategy should develop a brand that is able to tell customers what to expect from a brand’s products and services and differentiates a brand from competition. Branding is very critical, can change how people perceive a brand, it can drive new business and increase brand awareness.
Marketing
Marketing is an ever present function in all stages of a business, beginning to the end. Marketing overlaps heavily with advertising and sales. Marketing sits right at the intersection of the business and customers, it is what a business says, how it says it, when it wants to explain how awesome its product or service is and why people should buy it. Marketing, therefore, is a necessary component during product development, or a sales pitch, or retail distribution. Marketing involves market research, analysis, and understanding a business’s ideal customers’ interests. Our work is to formulate the right strategies for your business and effectively get your message to the right audience.
Advertising
We offer creative solutions to help brands penetrate into newer markets. Our work is to creatively design appealing advertisements to drive consumers towards a brand, product or service. Advertising creates awareness about a brand, product or service. Advertising also enhances the image of a company, announces new products or services, draw customers to a business and make customers take the next step like asking for more information, requesting a sample, placing an order. Advertising uses a mix of media to deliver the brand’s message to a target audience including print, broadcast, outdoor, digital media. Advertising’s main objectives are to inform, persuade and remind.
Corporate Communications
We help create a buzz, relationships and conversations about brands. Simply put, we tell brand stories. At Briche, we are committed to creating strategic conversations with our clients, the media and audiences of all kinds.
Media Relations
Brand power is in its influence and how it changes behavior. Media provides a critical, third-party endorsement for a brand, product or service. Most journalists or media personalities are sought after influencers, communicating through them provides valuable and unrivalled credibility to your brand. This ensures that the brand gets favorable, timely and widespread editorial coverage and endorsement.
Media Planning & Buying
Our core activity is to identify and plan for the best media platforms that would best communicate about our client’s brand or product. The key objective is to maximize the impact of a client’s advertising campaign through the use of a range of media. Our planners combine creative thinking with factual media statistics to develop appropriate strategies to ensure that campaigns reach their target audience effectively. We close this process by booking and paying for space in the identified media. This combines both traditional media and new media.
Corporate Events
Campaigns & Activations
This involves building a brand’s popularity and giving consumers an experience that will make them feel a real personal connection to the brand. This process makes a brand to be well known and loved in the market. It can be done through sampling, sponsorship, retail store marketing, and experiential marketing. We create ways of reaching potential customers that can shift their perceptions and create a real emotional connection to the brand.
Event planning and management
Briche Events provide a full range of corporate events specialising in seminars, conferences, trade shows, executive retreats and incentive programs, golf events, appreciation events, company milestones, team building, product launches, board meetings and shareholder meetings services. Ideally suited for your next corporate event, we offer a wide selection of popular off-the-shelf activities and exclusively bespoke corporate theme events.
Media
Digital Media
These are promotional channels for Content Distribution, Customer Acquisition & Customer Engagement. Digital Media has enabled the consumer to be a part of the conversation. Kenya is one of the top African countries with the most social media users. This provides a steady Stream of Information for: a. Research b. Feedback c. Building Relationships d. Engagement
Traditional Media
Traditional media is the mass media that focus on delivering news to the general public or a targeted group of the public. Traditional forms of media include print publications (newspapers and magazines), broadcast news (television and radio), billboards, hoardings and street furniture. This form of media only helps businesses talk to clients.