Media Planning & Buying

Our core activity is to identify and plan for the best media platforms that would best communicate about our client’s brand or product. The key objective is to maximize the impact of a client’s advertising campaign through the use of a range of media. Our planners combine creative thinking with factual media statistics to develop appropriate strategies to ensure that campaigns reach their target audience effectively. We close this process by booking and paying for space in the identified media. This combines both traditional media and new media.