Branding gives identity to a business or brand. A brand is a promise to customers, it gives the business an identity and an edge in the increasingly competitive market. Branding involves researching, developing, and applying a distinctive feature(s) to a business so that customers can begin to develop an emotional connection to the brand and associate a brand with its products and services.
Branding agencies help clients in coming up with a clear brand strategy that will be able to tell customers what to expect from a brand’s products and services and differentiate a brand from competition. Branding is very critical, can change how people perceive a brand, it can drive new business and increase brand awareness.
A branding agency should be able to ideate a strong brand through different works of art like logos, color-combinations, marketing collaterals, slogans, etc to help position a client’s brand competitively.